MARKETING STRATIGIES THAT WORK

What is a marketing strategy? A BUSINESS OVERALL PLAN FOR REACHING POTENTIAL CLIENTS WITH GOALS OF CONVERTING THEM INTO CUSTOMERS. YOUR STRATEGY SHOULD HAVE KEY BRAND MESSAGING, KNOW WHO ARE TRYING TO MARKET YOUR SERVICES TO. KNOW WHAT PROBLEM YOU ARE SOLVING FOR YOUR CUSTOMERS. BUILD GOOD RELATIONSHIPS WITH YOUR CARRIERS, KNOW WHERE TO MARKET YOUR BUSINESS, AND KNOW HOW TO MARKET YOUR BUSINESS.

The basis to building your brand starts with you. Your personality will be your first marketing and branding tool. Knowing how to handle and deal with all kinds of personalities will help you in this industry. Being yourself is your best tool to use, but of course we all know its going to take a little more to get noticed in this fast paced trucking industry.

The present time in our world is more digital than analog these days, but grassroot marketing is still effective today. Being personable to the drivers and carriers will help with recruiting new carries and building your networking community in this industry. Attending trucking seminars and conventions to further your education in this industry is a plus for you and your brand. There is countless podcast that has been birthed, with the new found demand in the transportation industry. Many trucking heavy hitters drops gems on those outlets to ensure the consistent rotation of information in this industry. Giving updates on information that is not always in the public eye.

When branding your freight dispatching company online you want to separate yourself from other companies that are also branding. Find your niche in this industry and perfect your craft there. Be specific about your company mission and goal for your future clients. Using hash tags is a perk to traffic visiting your social media handles. Running Ads on facebook and IG will be your greatest result if you set it up the right way. Make sure you research the facebook business page and its perks, to take full advantage of the site. IG is great for Ads and have given my company some great results and traffic to our website and social media handles.

Timing the Ads is very important because the volume of social media peeks at certain times through out the day, knowing when to post and create content for your brand is important. Each time you run an Ad on your social media handle, be sure to follow up to the traffic that comes, it will be easier to convert them into clients, when you follow up and solve their problem.

RECRUITING HACKS

WHERE TO START: You want to start recruiting with people you may know first its easier to practice your craft with a little thought of knowing they may give you a chance, almost immediately after you have built the foundation of your freight dispatching business. Rome was not built in a day, have patience with this process. Look around your city or town to find the most industrial areas, where the traffic is mostly trucks all day. Mark those areas for marketing and recruiting your yard signs and grass roots marketing (face to face, hand to hand). GOOD LUCK

WHO TO RECRUIT: If you know someone that owns their truck and have their own authority that's who you recruit first. Veteran carriers and fleet owners (longevity) New MC & DOT authority members ( You can help them grow). Trailer owners (Van, Reefers, Flatbed) etc. Carriers who want to make money and run their truck the right way.

WHEN TO RECRUIT: You want to always be in recruiting mode. Carriers may leave carriers may not, either way the goal is to scale your business up. The only way to do that as a freight dispatcher, will be to have a lot of trucks on the road. Major events (trucking expos, big city events, look for vending opportunities in the industry)

WHAT EQUIPMENT TO RECRUIT: Once you have found your lane in freight dispatching, you want to make sure you are recruiting the right equipment. Most freight dispatchers look for the equipment that is mostly dispatched, while some find what best fits their business. There is no wrong equipment to dispatch, but you want to make sure you turn a good profit. When first start your business it is smart to test out most dispatchable equipment to find your lane.