L.L.C, E.I.N. INFO

The start of any business no matter the industry you will need to first become a legal business in your home state. By now you should be thinking of a business name that you would want to brand your company with. After brainstorming your name it would be smart to log on to your Secretary Of State website to see if the name is already being used or you can google the name you are trying to use to check. You may also check go-daddy website to check your name also.

Filing for your LLC is important and legal for your business foundation. There are many third party companies that will solicit your business to file these forms. You are welcome to use them or do it yourself online for a base fee of whatever your state charge for the LLC. If you are approved for the name use then your letter will be emailed or sent to you via postal mail.

After the SOS confirmation letter you should then file for your EIN to move things forward. Normally the EIN takes no time to come back and filing it is free through the IRS website.

Its important that you legalize your business through the state and federal requirements to make sure you are running a legal business. With having these things in place you can benefit from resources and funds for your business.

DUNS & BRADSTREET #: SUPER HACK Apply for your Duns # to get the ball rolling on your business history. This number is like a track record of how you doing business and who you are in your industry. Sometimes your bank will do this for you when opening your business account, it won't hurt to ask your banker. You can apply for your Duns # online for free at www.dnd.com. Be careful to not use third parties for things you can apply for yourself.

www.irs.gov

You can visit our website for helpful links www.millionmilelogistics.com

BRANDING YOUR FREIGHT DISPATCHING COMPANY

Starting off you will need to find your niche when branding your freight dispatching business. Its important not to waste a lot of time and money on ads before you can get your foundation rooted.

The first thing you will need to do after your LLC & EIN is work on finding a graphic designer for your logo and website. Its idealistic to write down some ideas and also look at others in the industry for ideas when you are creating a visual for your website.

5 SUPER WEBSITE HACKS

• Introducing your company on your website: Once you have built your website you want to make it interesting. The first thing your potential carriers or business partners should see is what you have to offer them. Try not to have your homepage full of unnecessary information, but more of your services and what your company has to offer them.
• Selling vs Problem Solving: Most people don’t like to be pitched to as if they must sign up for something or even sign a contract. When a potential carriers visit your site, you want to have problem solving services for them to choose from. This will make them want to learn more about your company and how you can help them.  
• Personality is Key: Flyers and business cards are great marketing tools. However, your personality and authenticity will be key to landing potential partners. The CEO should be visible on the website and all social media handles. If its more business partners then, the most likable person would be pertinent to use. Doing this will give you a more personable connection with your partners.
• Bundling deals: When starting your dispatching company, you will begin to offer other services that will be helpful to your potential clients. You can offer bundles for them to get more use of your company and gives them the impression that, they don’t want to miss out on anything you are offering.
• Testimonials is a must: Your website should have some form of testimonial on it. If you’re a new don’t worry you can use your new relationships or prior industry related people to leave one on your site. Friends, Mentors, etc….

Once your logo is done you will want to add the logo to your IG & FB business page. Creating your business page on the social media handles is very important in this digital climate we are in with marketing. Creating ads and posting your business frequently will get your business started but you will need to implement a great system that will streamline your ads to run smoothly.

Yard signs is another way of branding and marketing your company to O/O & Fleet Owners. The placement of your yard signs is important for two reasons. 1. You want them seen by truckers often throughout the day. 2. If the city will throw them away normally it will take a week or so to come out and clean them up.

For better results I recommend placing them on the side of the major highways in your city where the trucks exit most. Also in any industrial area in your town or nearby city that has high tractor trailer traffic.

The links below takes you directly to these sites to start your branding.

https://business.google.com/create

https://www.facebook.com/pages/creation/?ref_type=facebook_business_website

https://www.business-tiktok.com

https://www.squarespace.com/templates

For further coaching on Marketing and Branding Enroll in the membership mentor program.

BUSINESS CARDS & FLYERS ETC.

BUSINESS CARDS: Creating your business cards is needed to brand you and your business. When networking with other people in the industry you will need to leave something for them to remember you.

When creating your cards keep in mind not to have a busy card with too much info. If you need examples of business cards you can always go to the vistaprint.com website and look at some of the work they have.

FLYERS: Creating your flyer can be a little overwhelming if you overthink what you are trying to say to your potential clients. Don't make your flyer too busy, simple is better. Using to much text can cause the client to miss the important pros of signing up to your services. Attached is a file that has an example of a flyer that MML created early on in business. You can also go to www.fiverr.com for freelancer and reasonable prices.

Blip digital bill boards: Going after your city or county common billboards can get crowded. Taking the digital route of marketing is todays lane for reaching the masses. Using the blip digital billboard allows time slots and more space for your marketing ads to be seen by your target audience. When you begin to research the market for this product, you will find other companies like them. Go with the company you feel most comfortable doing business with. Go to www.blipbillboards.com and request a demo or to speak with someone to get a feel of this marketing tool.